A little bit about us
it started way back when…
Deden is the result of two passionate people who wanted to make a difference to the lives of real people. We wanted to do this in a tangible, practical way; achieving financial success through finance. Specifically, financial structures that aligned personal values and goals with finances, allowing for investment and financial flexibility.
After both their Military careers were cut short due to injury, Michael and Jackie knew they wanted to work together and make a difference in the world. They worked out very quickly that the key to making a difference lay in improving people’s relationship with their finances.
Michael and Jackie worked tirelessly to learn everything they could about finance, investment, personal development, human nature and business. They attended courses, read books and listened to audio training. They spent tens of thousands of dollars on educating themselves. As their knowledge expanded, they tested what they had learned. They worked together, presenting and facilitating personal development seminars and learning the ropes of mortgage broking and investing. The strategies and methods they developed enabled them to deeply understand the needs of their clients. They tested their ideas until they were sure they had the formula right. And then, when they knew they were ready, they launched Deden in 2004.
Since those early days, when the business ran out of their home and clients sat in their living room for meetings, the business has matured and expanded. As the business has developed and refined its processes, Michael and Jackie’s knowledge of finance and understanding of how best to assist their clients achieve financial freedom and success has also matured. The business has thrived on word of mouth alone and grown into the boutique firm it is today. Today Deden meets with clients in their offices co-located with Chamberlains Law Firm in the Canberra CBD.
we applied our FINANCIAL strategy to ourselves
Michael and Jackie walk their talk. After building Deden into a successful business in Sydney, they realised they lacked balance for their young family. This realisation was so important, they were willing to move away from their successful business and start again so they could provide this for their children. They relocated to Canberra and rebuilt Deden in the nations capital.
Together, over the last 17 years they have built the business twice, growing their own residential investment property portfolio whilst nurturing their young family. Despite restarting the business, their financial strategy has stood the test of time, allowing Jackie to reduce her hours inside the business to focus on raising their four children, and enabling Michael to work with clients and still be home every day for a family dinner and attend all of the kids training and weekend games.
Michael and Jackie have applied the same strategy that they provide to their clients to their own finances with great success and amazing life balance.
” A journey of a thousand miles begins with a single step”
Chinese Proverb
Michael taught us so much. He never pushed an agenda but took the time to understand what made us tick. We refinanced our home and invested. We now have six investment properties. We live beachside in Sydney and have retired. We couldn’t have done this without the support and guidance we received from Deden.
We joke that our finances expanded as Michael and Jackie’s family did.
